“It’s all in the game”

 

Securing media coverage is no easy task, yet this significant investment of time and resources can be undermined and even prove counter-productive if spokespeople are not adequately prepared to deliver their key messages when given access to those platforms. This course helps you understand how the media works, how best to deal with journalists, and how to communicate your message consistently and effectively under pressure. To play the game, you have to know the rules…