A Virtual Love Letter from London
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A Virtual Love Letter from London

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Jaunt launches colourful cinematic VR experience to celebrate #PrideInLondon

The beauty of the film is that it truly captures the feeling of being at Pride Click To Tweet

Love Letter from London is a nod to the city’s diversity released to coincide with the London Pride Festival. The four-minute film captures what is described as the city’s “most colourful Pride ever” (which is really saying something!) and hopes to immerse viewers in its jubilant #LoveHappensHere spirit of tolerance and inclusion.

Love Letter from London is a nod to the city’s diversity Click To Tweet

In the film, Tom Daley, the Olympic-medallist who came out publicly in 2013, talks about the experience of attending his first ever Pride. When asked what his personal love letter to the world today would say. Daley says: “Dear world, the one thing in the world that does not cost a penny is love, and I think that is one of the most important messages out there”.

London Pride this year took place on 8th and 9th July and smashed previous attendance records drawing more than a million supporters. This is also a historically significant year for the Gay Pride movement in the country, marking 50 years since the partial decriminalisation of homosexuality in the UK.

London Pride 2017 attracted more than a million supporters Click To Tweet

Love Letter from London gives those who weren’t lucky enough to make it to the event in person the chance to experience what celebration of LGBT+ looks and feels like; allowing audiences to immerse themselves in the thrill and vibrancy of the festival as if they’re there, walking in the parade and driving on the floats.

“The beauty of the film is that it truly captures the feeling of being at Pride, meaning attendees can virtually return to the parade, and those who didn’t make it last weekend can get a taste of the celebration, in the hope that it’ll encourage them to come along next year,” Jaunt explained in the news release.

The neon feathered production was made by an all-volunteer team in partnership between Visualise and Belong@Jaunt (Jaunt’s diversity team) as well as Whitecoat which contributed graphics and design resources. The production consisted of a five-person field crew operating a stereoscopic Jaunt ONE camera (the first professional-grade stereographic cinematic VR camera built from the ground up) and several other vehicle and body mounted 360 cameras. Presenter and YouTube star Claira Hermet helpfully volunteered both as host and Samba dancer.

“In the world’s current climate we wanted to show how love conquers all, and we couldn’t have done it without the full team effort,” enthused the film’s director Canaan Rubin.

Mayor of London Sadiq Khan – an ardent supporter of Pride and champion of inclusion in the capital – also makes clear his commitment to this year’s #LoveHappensHere Pride theme:

“One of the greatest things about London is that you’re not simply tolerated or accepted by who you are; you are embraced, respected and celebrated. There’s nothing better for me as the mayor of London than to walk in the front of the parade and celebrate what is a great thing about London… you are free to be whoever you want to be, you are free to love whoever you want to love,” Khan says.

 


That echoes  the sentiment of other progressive world leaders such as Canadian Prime Minister Justin Trudeau, who marched – together with his wife and children – at Toronto’s Pride parade this year (also sporting a very fetching pair of rainbow socks which read “Eid Mubarak”. I think it’s safe to say that world leaders really showed their true colours at various Pride events in 2017…

 


Projects like this continue to show the broad scope, value and potential of VR experiences, and Tech Trends is very much looking forward to seeing how that continues to develop. Watch this space.

 

For companies looking to get into VR/AR/MR our Virtual Reality Consultancy services offer guidance on how these technologies can enhance and support your brand strategy. 

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Also published on Medium.