Virtual and augmented reality platforms are tipped to be the standout technologies of 2017, and new research has shown that the UK’s retail market alone could be boosted by as much as £1bn a year if consumers could preview products in a virtual setting before committing to costly purchases.Virtual and augmented reality platforms are tipped to be the standout technologies of 2017 Click To Tweet
The independent report commissioned by Manchester-based company DigitalBridge found that while over 56% of UK homeowners plan on upgrading their home in some way this year (allocating average budgets of £500-£3,000 per project) over a third of those consumers have walked away from making such purchases in the last 12 months because of the so-called “imagination gap.” In other words, they simply couldn’t picture how products such as wallpaper, flooring and furniture would look in their homes.
In this article for The Next Web I look at some of the companies tackling that problem by working to bring Augmented Reality to online retail.
— Alice Bonasio (@alicebonasio) February 2, 2017
Also published on Medium.