Is Artificial Intelligence the Future of PR?
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Is Artificial Intelligence the Future of PR?

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Artificial Intelligence is literally embedded everywhere these days, and as automation advances at breakneck speed, the goalposts have already shifted further than most of us realise.

This has implications for every industry, because while creative jobs are likely to prove more resilient to the threat of automation than task-based repetitive work, there is plentiful evidence that the rise of the machines will leave no stone undisrupted.

Artificial Intelligence will leave no stone undisrupted Click To Tweet

In this article for the Huffington Post I look at some of the ways in which AI and Machine Learning have already transformed PR, and how creatives can best leverage the power of automation.

 

 

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Also published on Medium.